Our History

The organisation had its beginnings in the second-half of the 1960s, when the RACQ established a voluntary committee representing local and state governments, community and service associations, business and commerce groups to deliver three successive anti-litter campaigns to Queensland.

The then Lord Mayor of Brisbane, Clem Jones, launched that campaign, which, within a few years, grew to become the Keep Queensland Tidy Committee, later to become known as the Keep Australia Beautiful Council (Qld)

A few years later, in 1971, when the first official Annual General Meeting of the Keep Australia Beautiful Council (Qld) was held in a canteen at the RACQ headquarters in Brisbane, tens of thousands of dedicated Queenslanders and hundreds of committed local councils have worked towards improving their local environments through participation in our iconic programs; Tidy Towns, Clean Beaches and most recently the Cleaner Greener Schools accreditation.

In 2013, we proudly celebrated 42 years of litter prevention education across Queensland, and with that milestone came the need for a refresh, resulting in the Keep Queensland Beautiful brand being born. 

Due to funding constraints from both Government and Industry, in early 2015, ownership of  the Keep Queensland Beautiful brand was released to the Queensland Litter Prevention Alliance

The now revitalised Keep Queensland Beautiful organisation continues to inspire Queenslanders to make a difference, working across a full range of environmental sustainability issues.

View some historical campaigns from our past: